WARNING: NEW GOOGLE CHANGES LEAVE MANY MARKETERS DEAD IN THEIR TRACKS. FORTUNATELY, ONE PATH REVEALS A WAY OUT – AND UP…
From: Marc Harty
RE: Get known, get traffic, get leads, get results, get going!
Dear Business Marketer,
It’s the marketing monster. And it’s got one helluva an appetite. It demands to be fed. With time. With money. With sweat. And with no sign things will get any easier on the horizon.
Because if you struggle with writing, content creation and marketing, I have VERY good news. But first: can you relate to any of these challenges?
- You feel you should do more with your marketing but can't seem to find any real consistency?
- You lie in bed at night mentally kicking yourself about what your should have completed today, but didn't?
- Are you just plain sick over the poor results from previous marketing efforts?
Do you suffer from these KISS OF DEATH mistakes
with your content and lead generation marketing?
Before I share these “avoid at all cost” mistakes, please take the following to heart. First, you’re not alone. Second, it’s not your fault. And third, even marketing professionals make these mistakes!
There was a time when only e-commerce sites pursued web site traffic, online exposure and visibility. Today, businesses you would never imagine generate leads online doing just that. Just look at the shift away from Yellow Pages advertising in recent years. Every contractor you can think of (plumbers, electricians, roofers, etc.) find more of their customers online than ever before.
So what does this mean to you? BIG PICTURE wise, it means more competition, more clutter and more challenges to breakthrough. Research shows the average person is exposed to 5,000 promotional messages every single day! So let’s see if you’re up against what bedevils businesses just like yours when trying to attract prospects, clients and customers online.
The 6 most DEADLY marketing “Kiss of Death” mistakes are:
1. Lack of consistency
You do something one week or month and then you get busy, and big surprise, you didn’t follow through after that. And maybe you get back to it. Or maybe you don’t.
2. Lack of a compelling message and story
You can’t just be “on” social media or the web anymore. Everyone is! So you need a relevant and compelling message to stand out.
3. Tactics before strategy
It starts with the “bright shiny object” syndrome. You jump in because everyone else is. But you haven’t thought things out our through. And strategy isn’t just for big companies anymore.
4. You outsource when you need to “right source”
You outsource to save time and money. Problem is NO one understands YOUR business like you do. In addition, you don’t provide your outsourcers with the right tools and resources to be successful.
5. Your “inner voice” takes you out of the game!
DO these whispers sound familiar? It’s too hard. It’s too technical. I’m too far behind. I’ll get around to it when I have the time. I’m afraid to try something new. I was told it wouldn’t work. How many of these how these negative thoughts hold your business hostage?
6. Lack of a system and blueprint to be successful
Sure, this seems obvious. And yet, even pros often go piecemeal rather than following a proven system for success. Think you already have a blueprint or system? With today’s 24/7 marketing, you could be relying on outdated materials.
Can you relate to any of those mistakes with your own marketing?
If you can, I’m excited to share some GREAT news. Whether you suffer from one or all of the mistakes, your prognosis is NOT fatal. Because I discovered a proven solution and perfect antidote for what ails many a business today.
Now just you imagine what your business and life would be like if those hard to come by clients, customers and coverage was firmly within your grasp rather than slipping through your fingers?
Here’s how you get there…
Thousands push the press release panic button…
meanwhile a few savvy PR marketers profit HANDSOMELY
With online press releases, the game has changed. Google has spoken. And what did they say? That for press releases to continue as valuable, relevant content (and ranked as such), certain SEO “gaming” of content and links will see performance plummet. And that’s not ALL the cleanup Google is doing.
They’re looking at MANY factors: links in all shapes and forms, where press releases are distributed, how they are distributed and more. These changes (and the resulting impact) are felt across the web via recent articles from industry authority publications, all of which sounded the alarm…
Bottom line: the Google crackdown is GOOD NEWS. It restores the original business objective of press releases: to provide relevant news and information. And it penalizes the large amount of crap clogging the system.
These changes also usher in a new generation of press release marketing: PR 3.0. No more gimmicks, tricks, loopholes, lazy writing and OVER optimizing your way to a first page ranking. See ‘ya PR spammers! Don’t let the door hit you on the way out…
So what does this mean to you and me? Plenty! Because instead of us running around like chickens with our heads cut off, we’ll be flying high. Because you’re about to discover my proven system that gives you everything you need to create competition-thumping, winning content – in press releases and across ALL your marketing channels. In short, you'll instantly be equipped with leading-edge tools and resources to help you complete new and better content faster, easier and more cost-effectively than ever before.
Every system has its cornerstone – and here is where it ALL starts…
My templates faced the ULTIMATE TEST – and I risked
TOTAL public humiliation in front of thousands!
Here’s the scenario: at seven different Internet marketing events, I conducted interactive trainings where every attendee wrote a press release thanks to one of my PR Traffic Templates. All to prove my PR Traffic Template System worked like no other.
I took the stage at events across the globe – Los Angeles, Las Vegas, Singapore, Melbourne, Australia and more. These events totaled thousands of people. And each had the same outcome: prove that anyone, at any skill level could write a press release in 30 minutes or LESS. Even if they hated to write!
Had I failed, the total humiliation would have extended far beyond the attendees. Because many of my colleagues and two of my mentors were in attendance at these events. In addition, the videos of the trainings were available to still thousands more!
Even so, I wanted to really put this system to the ultimate test. In an environment, where if I failed, I would be a laughing stock for years to come. Here’s how I laid it all on the line….
From 2010 – 2012 I was one of the lead trainers at The Ultimate Internet Bootcamp (UIBC). Attendees were raw beginners.
Many had never done a press release. Ever. And yet no matter the location, the language, the age or skill level, the outcome was exactly the same: attendees completed their press releases before I even left the stage!
NONE of that would have been possible without my fill-in-the-blanks PR Traffic Templates.
Now if they could write a release in less than one hour, as “extreme newbie’s” imagine what you can FINISH in the comforts of your own home or business? Damn straight!
Why Listen to Me About PR And Publicity?
Go ahead, Google me: Marc Harty. Notice what you see? Thousands of listings about my speaking and writing, with the lion’s share focused on press releases and PR. My blog, 30minutePR.com routinely has articles and posts retweets in the hundreds. My articles have been syndicated to top publications, most recently two of them in Online Footprint Magazine.
I own and manage the marketing consultancy Maintopic Media, headquartered in McKinney, TX, USA. My business phone number is 214-528-8300.
All told, I have over 28+ years experience in advertising and marketing. My marketing efforts have helped generate over $239 million dollars for my clients and customers. I’ve won over 200 local, national and international advertising awards including two Clios.
Who is this System For?
Anyone that needs – and wants – accelerated exposure, web site traffic, credibility and customers. All without costing an arm, a leg and other valuable digits.
The PR Traffic Templates 3.0 System is for entrepreneurs. Business Owners. Online Marketers. Writers, authors and speakers. Business Coaches. Even Marketing Professionals.
Here’s who this system is NOT for. Anyone who don’t have a real business. It’s not for someone who will only lift a finger to push the easy button. It’s not for those who prefer learning to doing.
And just so we’re clear, this isn’t for you if you think doing something once means you never have to do it again. Ever. Any of this sound like you? If so, stop reading immediately. If this is NOT you, you’re about to discover one of the best investments to market and grow your business.
Why a system? Because success, whether in business and in life, is all about having a system and proven process. Success doesn't happen in a vacuum. Neither does killer online publicity.
Say you're baking a cake. A successful recipe features more than one ingredient, right? Your marketing works the same way. You need the right recipe, the right ingredients and the right instructions for a delicious result. And that's what the PR Traffic Templates 3.0 System is all about...
Here’s a quick tour of your PR Traffic Templates 3.0 system…
When I say templates, I mean templates! So before l developed PR Traffic Templates, I examined every press release template on the Web. Free or paid. All to see exactly what was out there. And boy was something missing...
Frankly I was shocked!
The nerve of these web sites passing off a skimpy outline as a press release template?!
Does that sound like a template? A template should make things go faster. Easier. And help you easily customize the template to your own specific needs.
- Guesswork be gone! Each template is 65% pre-written
- Prospects hanging on your every word? YES! With these 17 eye-grabbing headlines
- Proven performance: each template follows Marc’s 7-point formula for better visibility and response
- Over 6300 first page rankings in the search engines with these traffic-pulling templates
- The most in demand subjects and topics? INCLUDED!
- Web 2.0 optimized: exact keyword and link placement for the best search engine performance of any template ANYWHERE
Every year, there are over 396,000 Google searches for "press release example." So, will any of those free press release examples do the job? Sure. As long as you want to look and sound like everyone else.
And that's not even the worst thing. You know what is? There's ZERO context. Free press release examples are stand-alone items. They're not part of an integrated system that's geared for success.
Fortunately, ours is. PR Traffic press release examples integrate fully with our 100% story-driven, (not announcement-driven) press release templates and instant story starters.
With, 36 pages of press release examples you'll quickly discover:
- 3 revealing examples that destroy writer's block at a moment's notice
- How to use the "bogeyman catch phrase" to build an insane following for your cause
- Easily transform boring facts into irresistible hooks with the "Units and Measures" example
- Shave 89% off press release creation time via this proven 4-step process
- Connect the dots FAST: 7 word-for-word examples for each press release template
- Built-in story supercharger: See 13 real world press release examples of Marc’s “Instant Story Starters” IN ACTION
Which hands-on solution helps you the most? Written instructions for each template? Or me coaching and sharing tips and techniques I reserve for my five figure clients? Before you answer – GREAT NEWS – you get both!
Each template includes full written instructions. And these video tutorials are like me sitting right beside you. I’ll guide you every step of the way – removing any doubt or indecision so you can take consistent and effective action.
Thousands of my students and customers rely on these video tutorials to fill in the gaps. Since I’ve done online press release marketing since 2004, I know the most likely questions to come up. And sure enough, I answer those questions to get you unstuck in these video tutorials!
Nothing’s left out as these video tutorials reveal:
- Exact Do’s and don’ts when launching a new product or service
- The biggest mistake EVER when promoting an event – and how to easily avoid it
- The three steps you MUST do to position yourself as an expert authority
- How to springboard off of current events for 800% more exposure! Now make the news do your bidding
- How to fly in the face of prevailing opinion and be proven right – by the media!
- Turn a 2-minute Google Search into instant news the media loves – a marketing colleague generated six figures from this one technique alone!
- New technology stories always make news – but only if they follow this precise formula (See template #7)
- And much more!
Imagine getting your hands on a secret blueprint for gaining instant mind share. Truth is, the right story has captured attention, built billion-dollar businesses and yes, even overthrown governments.
Stories are the ultimate success currency. Think about it. What are the most popular movies? Entertaining stories. Same goes with TV shows, video games and more. It all comes down to the story.
How much easier and FUN would your marketing be with an attention-getting story you can weave through any content you create? Even more so if you didn’t inherit the creative gene in the family?
Enter “Instant Story Starters.” Never, ever, not in a million years will you be at a loss for what to say. Or write. Even better, Instant Story Starters gives your marketing an extra edge, a point of difference that hungry buyers instantly latch on to.
See your content with “new eyes” as Instant Story Starters show you:
- The “societal stew approach” for instant buzz: how to effectively mix and match current events with popular culture (Page 5)
- Never miss a hot trend again! My three musts-see trend resources (Page 5)
- The “Report Card” Story Starter that gets an A in ANY industry (Page 6)
- The “Paul Harvey technique” that trumps any claim the competition throws at you (Page 7)
- How to position yourself as an expert in any of these 5 distinct ways (Page 7)
- The “M Word Method” 99% of marketers fail to add the most believable component of any copy ever written – anywhere! (Page 8)
- Want more traffic? Turn your content into a handy list. Even MORE handy? are These 29 different ways to format and describe your list for maximum attention (Page 9)
- Turn predictions into profits? The “21st crystal ball method” reveals 5 examples on how to pull it off whether or not any of your predictions become reality!
- How to identify those most likely to buy with a single word! Tire-kickers be gone! (Page 10)
- The most successful movies of ALL TIME use this technique. Here are 7 proven ways to make it yours
- You’ve never seen Q&A like this! 6 ways to build rapport with even your toughest critic
- And more!
Your PR Traffic Template System product investment already includes 7 "walk thru' video tutorials. All so you know exactly what to do step-by-proven-step.
This special bonus includes additional accelerated video training tutorials. First, a video that reveals some quick ways to brainstorm ALL Instant Story Starters. Second, it's always easier to "get it" when you can see an example, right? Well, this in-depth video tutorial presents my coaching tips on how to best use the press release examples.
Finally, a "Quick Start" video gives you the big picture and outlines the exact process and critical components for the entire PR Traffic Templates System.
You've customized our template with your content. Good job! Now, your release is ready for publishing. What next? Free site distribution? Paid site? In our tests, paid sites, especially certain ones, always outperform free sites (It's not even close!).
Good thing you'll get my favorite paid PR site – at a 30% discount! For life!
I trust Online PR News with my client's press releases. And even they don't get the same discount I've negotiated for you!
That's a lifetime 30% discount on Online PR News' $79 multimedia release package. This distribution package guarantees 40 FULL-page syndications of your release to some of the top online media outlets.
In addition, you can even embed a video or a slideshow and include Twitter and Facebook streams right on the release page itself! No wonder it’s called the multimedia release. And now you’ll never pay full price for it. Ever!
What’s THE most effective PR and publicity around? The kind that leverages a HOT trending story. In short, you build off the buzz generated by something or someone else making news. But considering that even Fortune 1000 companies and their PR firms fall flat on their faces with failed attempts connecting with breaking news events, how can you possibly hope to succeed?
Simple: pull off a NEWSJACK! What’s a newsjack? According to the author of “Newsjacking” by David Meerman Scott, it’s a way “to inject your ideas into a breaking news story and generate tons of media coverage.” The potential is HUGE – but so is the risk! That’s why you need a definitive guide. All to lead you to the promised land while avoiding the potential land mines.
Newsjack GOLD pulls back the curtain of Newjacking and reveals key takeaways like THESE:
- How a newsjack done right can outperform a traditional publicity campaign TEN TIMES OVER
- How anyone can stage a newsjack – even on a shoestring budget
- The 3 proven success factors of a winning newsjack
- Anatomy of the ULTIMATE Newsjack: before, during and after
- 3 FREE must-have tools and resources to get anyone or any business “Newsjack ready”
- The Newsjack case file: 4 outstanding examples and 1wildly spectacular flameout
- And more!
Proof and praise for Marc Harty and
the PR Traffic Templates 3.0 System
"If you seek greater visibility online for your business or book, look no further than Marc Harty’s PR Traffic Templates. Marc's insightful PR strategies will provide you with the exact guidance, tools and tactics that get results. As an author of five books, I wish I had Marc’s press release templates when I first started! So for the thousands of authors and writers who have following my training, my message is simple. Marc’s template system will help you get the publicity you deserve. I know it has for me."Jennifer S. Wilkov
Radio Show Host, Book Consultant & Business Mentor
"Thank you for impacting my business in such a good way. I am an Internet business owner and I also head up one of the bigger online marketing agencies in Malaysia. And I wanted to get into the publicity game. The problem with my old plan is that I couldn’t write a good press release to save my life. The press releases I had written were all rejected by all these big PR sites. As a result, I wasn’t able to capitalize on publicity. Then one day I stumbled across Marc Harty’s Press Release Templates. I passed them on to my team. And they wrote the releases. And guess what? They instantly got approved! And that’s crazy! Because they don’t have real publicity knowledge. I don’t have publicity knowledge. They probably have less experience in this whole industry than I do! And yet with Marc Harty’s Press Release Templates, getting approved and ranked was a breeze. So thank you for impacting my business in such a good way. I’m quite sure it will impact your business in a similar manner."Kenneth Yu
Chief Marketing Officer, Spur Press
I’m ready for my share of clients, customers and coverage
– how much does this system cost?
For business owners, outsourcing your PR and writing can run thousands of dollars a year. Often with little or no accountability. And what about doing it all yourself? Well without a proven system, that’s like building a house with no foundation!
Even worse, you’ll spend still more time and more money when you're forced to start all over doing it yourself the right way. Save yourself the grief and the money!
Now consider this entire system, the pre-written, optimized templates, the content creation resources, and the complete video training library.
I could easily sell the entire package for hundreds. And even the thrifty would gladly pay it.
Because when you evaluate ALL that's included, there’s nothing this comprehensive. Anywhere. Especially with such a track record with thousands of press releases and hundreds of industries.
Several respected content marketing professionals have said that “Instant Story Starters”and "Newsjack GOLD" are each worth hundreds – all by themselves! In fact, several brand marketers pleaded with me NOT to share these PROVEN content marketing boosters that their clients would pay thousands for!
So you might think I’d charge something like $497 for the entire system.
Well, I chose a price so ridiculously low it scared the heck out of me!
I’m talking less than $297.
Less than $197.
Lower than $97.It’s not even $77.
(The price v2.0 has sold at for YEARS.)
Right now, the entire PR Traffic Template System is just
Why so low? Because this product hasn’t been marketed heavily. Yet. With such an initial low investment, we open things up to a lot more people. So we have a greater pool of case studies and success stories. And build buzz faster than ever!
Fair warning: the price could rise at ANY time!
So this is your opening to be a first mover. And put these proven and powerful techniques into action before anyone else. Or you can delay and suffer the consequences. Like continuing your path of unsatisfactory marketing results.
How About We Make This Risk-Free For Us BOTH?
Want to feel really comfortable and confident you made the absolute right decision in purchasing today? Done. That’s why I have my Going the Distance Guarantee. This guarantee is for serious buyers only. A serious buyer sees this purchase as an agreement between us. An agreement made in good faith on the good outcomes that await from implementing my system.
So if you have shown a pattern for refunding quality information products because of trivial and often artificial reasons, we’re not a fit. We don’t want your business or your money.
Now if you’ve read this far, I know you’re serious. And because of that, I make you this pledge…Because I want you to try this out and follow my system and have your own success in the next 60 days; I’m including my Going The Distance Guarantee to remove your risk almost completely…
Yours for continued PR success,
P.S. Your business and professional reputation deserve authority level clout – and NOW it’s only a few clicks away! Remember, this special price and custom bonuses could change at ANY time. Get in NOW!